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Gucci Names Alessio Vannetti Chief Brand Officer

The move comes ahead of new designer Sabato de Sarno’s high-stakes debut at Milan Fashion Week. US-based Gucci marketing veteran Susan Chokachi is set to exit the brand.
Gucci names Alessio Vannetti chief brand officer.
Gucci names Alessio Vannetti chief brand officer. (Getty Images)
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Alessio Vannetti, who stepped down as Valentino’s chief brand officer in July, will return to Gucci to lead marketing operations as the Italian mega-label’s executive vice president and chief brand officer. Vannetti previously worked at Gucci as global communications director from 2015 to 2019.

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Further Reading

As Gucci’s CEO Steps Down, Saint Laurent’s Chief Steps Up

Marco Bizzarri led the Italian luxury giant through a historic expansion before the business struggled to bounce back from the pandemic. Parent company Kering announced the move as part of a broader executive shakeup after which Saint Laurent CEO Francesca Bellettini will oversee all the group’s brands.

New Gucci Designer Teases Daria Werbowy Campaign

On Saturday, new Gucci creative director Sabato De Sarno offered a glimpse of his vision for the stalled Italian megabrand, posting an image from a high jewellery campaign starring model Daria Werbowy to his personal Instagram account.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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