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Gucci Hires Behind-the-Scenes Designer From Valentino as Creative Director

Sabato De Sarno, a close associate of star designer Pierpaolo Piccioli, will succeed Alessandro Michele at the creative helm of Italy’s biggest brand.
Valentino's Sabato De Sarno has been named the new creative director of Gucci, succeeding Alessandro Michele. He will present his first collection for the house in Milan in September.
Valentino's Sabato De Sarno has been named the new creative director of Gucci, succeeding Alessandro Michele. He will present his first collection for the house in Milan in September. (Riccardo Raspa)

Gucci has named Sabato De Sarno, a close associate of Valentino designer Pierpaolo Piccioli, its new creative director. He will present his first collection for Gucci at Milan Fashion Week in September, the brand said in a statement released Saturday morning.

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Further Reading

Why Alessandro Michele Is Exiting Gucci

From 2015 to 2019, the designer’s trendsetting maximalist vision powered the modern luxury sector’s most successful turnaround ever. But more recently Kering’s flagship brand has struggled to keep up momentum.

Can the Changes at Gucci Reignite Growth?

Luxury’s biggest pre-pandemic success story is reinforcing its high-end credentials as it works to transition from an era of fashion-driven ‘reinvention’ to a new chapter of ‘sustainable elevation.’

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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