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Gosha Rubchinskiy to Design Yeezy, Relaunch Namesake Label

The Russian designer has teamed up with rapper Kanye West to design menswear for Yeezy and inked a deal with a new financial backer to relaunch his Gosha Rubchinskiy label.
Gosha Rubchinskiy has joined Yeezy and inked a deal with a new financial backer to rebuild his namesake brand.
Gosha Rubchinskiy has joined Yeezy and inked a deal with a new financial backer to rebuild his namesake brand. (Gosha Rubchinskiy)

GoshYe? Whatever you call it, Russian designer Gosha Rubchinskiy and the rapper formerly known as Kanye West — two of streetwear’s most influential and famously cancelled figures — are joining forces.

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Further Reading

How Comme des Garçons Grew Gosha Rubchinskiy

BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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