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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Gosha Rubchinskiy and Adidas Are Refashioning Football

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.
Gosha Rubchinskiy Autumn/Winter 2017.
Gosha Rubchinskiy Autumn/Winter 2017. (Gosha Rubchinskiy)

KALININGRAD, Russia

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Further Reading

How Comme des Garçons Grew Gosha Rubchinskiy

BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.

The Scent of Streetwear

Finding white space in the youth market, Comme des Garçons-operated label Gosha Rubchinskiy is the latest to tap the intersection of streetwear and fragrance.

How Global Brands Are Thinking Local

Global retailers like Uniqlo, Lululemon and Nike are activating local communities with cultural programming, ‘superhero’ yogis and neighbourhood run clubs.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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