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Gold Is Pricier Than Ever. Jewellers Are Getting Creative.

With gold at historic highs, designers are trading in 18 karat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.
Moda Operandi rings.
For some retailers, spiking gold prices doesn’t necessarily mean a reduction in demand. Moda Operandi is expecting its biggest year ever in jewellery sale. (Moda Operandi)

Presley Oldham had been planning his fine jewellery debut for more than a year, finally ready to expand beyond the colourful pearl and beaded glass necklaces that have been his brand’s signature since its launch in 2020

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Further Reading

The Jewellery Boom, Explained | The Debrief

Even as luxury fashion brands face declining demand, jewellery sales are booming. The Debrief explores how smaller designers and novel pieces are capturing consumer interest and finding new paths to growth.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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