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Francesca Bellettini to Lead Gucci, Kering Confirms

Kering’s co-deputy CEO for brand development is set to replace Stefano Cantino at the helm of the troubled Italian megabrand. Jean-Marc Duplaix, co-deputy CEO and chief operating officer, will retain his COO title as new chief executive Luca de Meo moves quickly to streamline the company’s leadership structure.
Francesca Bellettini, currently Kering’s co-deputy CEO for brand development, has been named president and CEO of Gucci.
Francesca Bellettini, currently Kering’s co-deputy CEO for brand development, has been named president and CEO of Gucci. (Courtesy)

Francesca Bellettini, currently Kering’s co-deputy CEO for brand development, has been named president and CEO of Gucci, Kering said Wednesday, confirming media reports over the weekend including in

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Gucci CEO Said to Exit Amid Kering Shakeup

Kering deputy CEO Francesca Bellettini is set to replace Stefano Cantino at the helm of the troubled Italian megabrand, sources said, as new group chief executive Luca de Meo moves quickly to shake up the French conglomerate’s senior ranks.

Inside Kering’s Changing of the Guard

A $24 million welcome bonus was in focus as new CEO Luca de Meo took the reins from François-Henri Pinault. Improving performance will require tough choices to ‘reduce our costs, reduce our debt, and where necessary, rationalise, reorganise, reposition some of our brands,’ de Meo said.

Why Gucci Picked Demna

The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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