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Agenda-setting intelligence, analysis and advice for the global fashion community.

For Swatch, the Clock Is Ticking on Strategy Overhaul

Once a global pioneer thanks to its affordable, tech-forward ​plastic watches of the ⁠1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
A man punches himself in the face and a woman holds up her hand to whisper in ads for Swatch watches.
Under the tenure of founder Nicolas Hayek's children, Swatch has made no major acquisitions since buying Harry Winston in 2013. (Swatch )

Swatch

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Further Reading

Swatch’s Racism Controversy Ticks Up Growing Challenges

The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.

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