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For Ready-to-Wear Brands, Paris Couture Promises New Space and Opportunity

The unmatched prestige of showing during haute couture, combined with its potential business advantages, has compelled several ready-to-wear designers to join this week's calendar. Will it work?
Proenza Schouler Spring/Summer 2018 | Source: InDigital.tv
By
  • Lauren Sherman

PARIS, France

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