Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Man with fake Goyard bags. — In BoF’s latest Insights report about Gen Z consumer habits, 54 percent of survey respondents said they think it’s morally acceptable for other people to buy and use fake luxury goods. (Shutterstock)

Cathaleen Chen

18 October 2022

At their cheapest, a pair of rubber Gucci slides cost $450 on the brand’s online store. On DHgate, a Chinese website that connects shoppers to a vast network of wholesale manufacturers, strikingly similar-looking “designer slippers” can be purchased at one-tenth the price.

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Is That Vintage Chanel a Fake? Depends Who You Ask

Luxury resale sites like The RealReal and Vestiaire Collective create an unprecedented opportunity for counterfeiters. Are they doing enough to weed out fakes?

The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.

As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.

Fighting the $450 Billion Trade in Fake Fashion

BoF lifts the lid on the shadowy market in fake fashion and what the UK’s special anti-counterfeiting police unit — the only one of its kind in the world — is doing about it.

About the author

Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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