Agenda-setting intelligence, analysis and advice for the global fashion community.

Farfetch’s Next Moves

On the heels of its first profitable year, the luxury platform is continuing on with a multi-pronged strategy to gain more market share, from a potential YNAP deal to a ‘hundred-million-dollar-plus’ opportunity with Reebok.

Farfetch reached profitability for the first time in 2021. (Farfetch)

Lauren Sherman

25 February 2022

Farfetch, the luxury platform that includes a marketplace, brand accelerator New Guards Group, a white-label tech solutions provider and more, beat analysts’ estimates in the fourth quarter of its 2021 fiscal year, with a loss of 3 cents per share on $666 million in sales, up 23 percent from a year earlier. The company also said that it was profitable on an adjusted-EBITDA basis for the full year for the first time in its history. Shares rose by as much as 40 percent — to $21, up from $15 — in after-hours trading on Thursday.

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