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E-Tailer Oushq Relaunches in Partnership with the CFDA

The multi-brand e-commerce platform founded by ‘Real Housewives of New York City’ star Jessel Taank is pivoting from traditional South Asian couture to focus on casual, contemporary offerings by South Asian and Middle Eastern designers.
Oushq partner Akbar Hamid and founder Jessel Taank
Oushq partner Akbar Hamid and founder Jessel Taank (Sam Gold)

Oushq, the New York-based e-tailer founded by “Real Housewives of New York City” star and former fashion publicist Jessel Taank, is relaunching in January in partnership with the

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Further Reading

How Fashion Learned to Love The Real Housewives

Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.

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