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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Future of Luxury Discounting

With outlets and online discounters set to grow five times faster than full-price channels, luxury brands are hoping to tap the momentum in off-price — without being seen to do so.
Value Retail's Bicester Shopping Village near Heathrow Airport in the UK.
Value Retail's Bicester Shopping Village near Heathrow Airport in the UK. (Value Retail)

Can luxury brands and discounts co-exist?

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Further Reading

Why Luxury Wants in on Mystery Boxes

LVMH’s venture arm joined the seed funding round of start-up Heat, which has tapped into Gen-Z’s appetite for social commerce and resale by selling surprise selections of high-end products.

Why Fashion Can’t Escape the Discount Cycle

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

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