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Dries Van Noten’s Empire of the Senses

‘I can’t complain about the business,’ said the designer as he turned a Paris mansion into a Wunderkammer for his latest collection and the launch of his new fragrance and beauty offering.
Designer Dries Van Noten described his latest Autumn/Winter 2022 collection as “visual fireworks.”
‘I can’t complain about the business,’ said Dries Van Noten as he turned a Paris mansion into a Wunderkammer for his Autumn/Winter 2022 collection and the launch of his new fragrance and beauty offering. (Dries Van Noten)

PARIS —

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Further Reading

Puig Is Getting Serious About Fashion… to Sell More Fragrance

The Spanish scent giant that owns Dries Van Noten, Carolina Herrera, Jean Paul Gaultier, Paco Rabanne and Nina Ricci is trying to reposition itself as brand-builder first, licensee second. Can José Manuel Albesa, the executive behind the strategy, make it work?

About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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