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Agenda-setting intelligence, analysis and advice for the global fashion community.

Do Watch Buyers Really Care About Sustainability?

IWC’s chief executive says it will keep leaning into its environmental message. But the watchmaker has scrapped a flagship sustainability report, and sustainability was less of a focus overall at this year’s Watches and Wonders Geneva.
IWC has scrapped its principal sustainability report. The topic was less of a focus at this year's Watches and Wonders fair in Geneva, Robin Swithinbank writes.
IWC has scrapped its principal sustainability report. The topic was less of a focus at this year's Watches and Wonders fair in Geneva, Robin Swithinbank writes. (Courtesy)

GENEVA –

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Further Reading

Inside the Changing Landscape of Swiss Watch Fairs

At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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