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Agenda-setting intelligence, analysis and advice for the global fashion community.

Dior’s Maria Grazia Chiuri: A Fashion Hitmaker’s Method

How the designer used fashion with a message to make a storied couture house relevant for a new generation — and helped turn it into a commercial juggernaut.
Maria Grazia Chiuri, creative director of Dior.
Maria Grazia Chiuri, Dior's first woman creative director, the day before her latest haute couture show in Paris. (Thomas Lohr)

PARIS –

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Further Reading

Is Dior Catching Up With Chanel?

Today, as Dior stages a destination runway show in Italy, a new report shows the LVMH-owned brand's finances inching closer to those of its oldest rival, fashion-and-beauty juggernaut Chanel.

Why Dior's CEO Is Pushing Couture in a Pandemic

With a miniature collection, the house of Christian Dior literally scales back its presence at Paris Haute Couture Week. But don’t be fooled: Pietro Beccari speaks exclusively to BoF on how the brand is keeping its foot on the accelerator after a steep jump in sales last year.

Dior To Stage Resort Show in Athens

The French fashion house will reveal its collection for the Cruise 2022 season in the Greek capital June 17, as owner LVMH continues to invest in

Dior Spring/Summer 2022 Haute Couture

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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