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Why Design Holding Is Rebranding as ‘Flos B&B Italia Group’

Chief executive Daniel Lalonde hopes to stand out from competitors in the luxury design segment by spotlighting the group’s most recognisable brands.
Daniel Lalonde spoke to BoF about rebranding Design Holding as "Flos B&B Italia".
Daniel Lalonde spoke to BoF about rebranding Design Holding as "Flos B&B Italia". (Courtesy)

Five years after lighting firms Flos and Louis Poulsen merged with Italian sofa maker B&B Italia to form “Design Holding,” the luxury furnishings group owned by Carlyle and Investindustrial has rebranded its operation as Flos B&B Italia Group.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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