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Deepika Padukone Is Cartier’s Newest Ambassador

The Bollywood actress and BoF 500 cover star signals the French jewellery house’s ambitions to broaden its reach among Indian consumers, both domestically and abroad.
Deepika Padukone, actress, from India.
Actress Deepika Padukone wearing an Indomptables de Cartier Panther and Zebra necklace wrapped around her wrist at the BoF 500 Gala during Paris Fashion Week. The piece is made of yellow gold and black lacquer, set with tsavorite garnet, moonstone and onyx. (Getty Images for BoF)

BoF can exclusively reveal that Cartier has tapped Indian actress Deepika Padukone as its newest brand ambassador.

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Further Reading

Cartier: Selling Timelessness in Times of Change

Cartier transcends generations, geographies and genders, says the brand’s chief executive Cyrille Vigneron, but staying relevant in the choppy waters of the post-pandemic jewellery market demands iconic, classic designs.

BoF 500 Global Cover Stories

The Business of Fashion sat down with new and longstanding members of The BoF 500 to unearth the human stories behind their leadership, creativity, innovation and impact, from Italian fashion icon Giorgio Armani and Bollywood superstar Deepika Padukone to Khaby Lame, the Senegalese refugee who became the most-followed TikToker in the world.

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