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Coach Conquered Gen Z. What’s Next?

The American handbag brand is reaping the rewards of a years-long comeback plan. Keeping up the momentum is the next challenge.
Coach presented its Spring/Summer 2026 collection at New York Fashion Week on Monday.
Coach presented its Spring/Summer 2026 collection at New York Fashion Week on Monday. (Launchmetrics/Spotlight)

If you’re over the age of 30, you may not have recognised many of the faces in the front row at

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Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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