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Coach’s 10-Year Quest to Be More Than a Handbag Brand

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million-a-year business.
Coach Spring/Summer 2024
Coach Spring/Summer 2024 Womenswear. (Indigital)

To celebrate 10 years at the helm of Coach, Stuart Vevers chose the most New York of locations: The flagship location of the city’s public library.

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