Agenda-setting intelligence, analysis and advice for the global fashion community.

Laopu Gold: China’s Homegrown Jewellery Success Story

While European and American luxury brand sales have fallen in China, Laopu Gold Co.’s sales have doubled in each of the past two years, underscoring a shift towards homegrown brands.

Laopu Gold ring and tea seat. (Laopu Gold on Weibo)

Bloomberg

01 July 2025

BoF PROFESSIONAL

Over the past couple of years, European and American luxury brands have faced falling sales in China — one of their key growth markets for decades — as mainland consumers grapple with an economy devastated by a collapse in real estate prices. In that same period, upstart domestic jewellery brand Laopu Gold Co. has prospered with a growing range of gold rings, necklaces, bracelets and more aimed at the aspirations of a bruised middle class.

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Why China’s Gold Jewellers Are the Envy of Global Brands

With soaring profits and rapidly expanding store networks, ‘heritage-gold’ jewellery brands like Laopu Gold and Lao Feng Xiang are red-hot in China’s otherwise tepid luxury market.

Why Some Brands Aren’t Cashing In on China’s Jewellery Boom

China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.

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