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How to Tap China’s Luxury Market As Recovery Falters

Amid macroeconomic headwinds, luxury brands are betting on store upgrades, tax-free shopping and ‘Very Important Client’ strategies to drive sales in China, writes Pierre Mallevays.
Hainan, home to the world’s biggest duty-free mall, has exploded in importance for luxury brands.
Hainan, home to the world’s biggest duty-free mall, has exploded in importance for luxury brands. (Getty Images)

As soon as pandemic travel restrictions were lifted, top

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