Agenda-setting intelligence, analysis and advice for the global fashion community.
The mere concept of a Chanel advent calendar screams “made for social media.” But when the luxury brand’s debut in the space went viral this year, it was for all the wrong reasons.
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Christmas has come early for brands and retailers that use the festive tradition to boost brand awareness and drive customer acquisition ahead of the Holiday season.
Target, Ulta Beauty and Gap are among retailers promoting holiday gifts as early as mid-September amid a global supply-chain logjam that threatens to limit availability of some merchandise later during the holiday season.
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies — BoF’s Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.