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Chanel Sales Bounce Back After Heavy Pandemic Hit

A limited digital operation and high exposure to fragrance and beauty were among the factors that held the French giant back last year. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online.

Models pose for the finale during the Chanel's 2021/2022 cruise show at the Carrières de Lumières in Les Baux-de-Provence, France. Courtesy. — Models pose for the finale during the Chanel's 2021/2022 cruise show at the Carrières de Lumières in Les Baux-de-Provence, France. Courtesy. (Handout)

By

Robert Williams

15 June 2021

BoF PROFESSIONAL

Chanel’s revenue fell by 18 percent last year to $10.1 billion, the French luxury giant said Tuesday, citing a business climate that was “highly disrupted” by store closures and the suspension of international tourism during the Covid-19 pandemic.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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