Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Carolina Herrera Got Succession Right

Choosing who comes next is the important decision a designer can make. And at the New York-based brand, the appointment of creative director Wes Gordon has led to a rise in sales as the “ladies who lunch” aesthetic returns to the cultural conversation. Gordon and president Emilie Rubinfeld sat down with BoF to discuss how the brand pulled off the transition.
Wes Gordon and Emilie Rubinfeld at their office in Midtown Manhattan.
Wes Gordon and Emilie Rubinfeld at their office in Midtown Manhattan. (Kevin Trageser)

When Wes Gordon first met Carolina Herrera, there was an instant connection.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Can AI Carry On a Designer’s Legacy?

Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.

Is This the Year New York Regulates Fashion?

Two landmark bills taking aim at the industry’s environmental and social impact — the New York Fashion Act and the Fashion Workers Act — are back on the US state’s legislative agenda.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON