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Capri’s Versace Blunders Opened Door to Prada Takeover

The US group sold Versace at a roughly $700 million loss after a strategy rooted in more muted designs and higher prices sent sales growth significantly off course.
Versace store | Source: Shutterstock
Versace store | Source: Shutterstock (Shutterstock)

Fashion executive John Idol thought Versace leaned too much on ornate designs and aimed to fix it by dialling things down, then boosting prices.

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