Agenda-setting intelligence, analysis and advice for the global fashion community.
Does Gucci’s new luggage campaign signal a return to more classic luxury marketing after years of leaning into a fashion-driven approach?
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First-quarter sales missed estimates at Gucci. The Italian mega-brand’s uneven pandemic rebound has some investors worried after years of dizzying growth.
‘Mission accomplished’ at the French group as flagship label Gucci’s sales climbed back above 2019 levels, a key milestone in its recovery from the pandemic.
After years of blockbuster growth, Gucci is struggling to bounce back from the pandemic. Getting back on track will require the brand to appeal to multiple tribes of consumers.
Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
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