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Can Switzerland’s Third-Largest Watch Brand Continue To Rise?

Omega’s sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said. But aggressive price hikes, step-and-repeat marketing and an authenticity scandal could challenge the Swatch-owned brand’s ascent.
Omega's sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said.
Omega's sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said. (Omega)

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About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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