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Can Buzzy Area Take Its Business to the Next Level?

With clothes ‘like eye candy,’ the New York label has won over stars like Rihanna and doubled turnover, hitting ‘low eight figure’ sales in 2022. Now, co-founders Piotrek Panszczyk-Burke and Beckett Fogg are targeting the lucrative accessories market.
A model walks the runway for Area Spring/Summer 2023.
With clothes "like eye candy," Area has won over stars like Rihanna and doubled turnover, hitting ‘low eight figure’ sales in 2022. (Getty Images)

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