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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Amina Muaddi Build an Enduring Business From Her Sell-Out Shoes’ Hype?

The buzzy footwear brand is opening its first permanent space at Harrods, testing the waters of physical retail with an eye to launching stores. It’s part of a broader plan for the $60 million per-year label’s next stage of growth, the designer said.
Campaign images of Amina Muaddi shoes
This week, Amina Muaddi will unveil a 1,000 square foot shop-in-shop at Harrods in London. (Amina Muaddi)

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