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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can America’s Fashion Giants Get Their Mojo Back?

Accessible luxury brands like Coach and Michael Kors radically changed their approach to everything from logos to discounting to regain their old cachet with consumers. It’s working, but for how long?
Coach's Spring 2022 runway show. Victor VIRGILE/Gamma-Rapho via Getty Images
Coach's Spring 2022 runway show. Victor VIRGILE/Gamma-Rapho via Getty Images (Victor VIRGILE )

For Coach’s first runway show stateside since last year’s lockdown, the brand unleashed a group of young kids outfitted in creative director Stuart Vevers’ take on the punk rock, grunge aesthetic percolating through Gen-Z now.

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