Agenda-setting intelligence, analysis and advice for the global fashion community.

Can a Chat-Based Luxury Shopping Service Scale?

Threads Styling has closed a $12 million funding round as it seeks to fuel burgeoning private sales and grow a traditional e-commerce arm.

Chat commerce business Threads Styling is segueing into traditional web-commerce. (Courtesy.)

Tamison O'Connor

22 March 2022

Since 2014, Threads Styling has built a $60 million business selling luxury goods on social media to the very young and very wealthy, luring them with buzzy outfit pics on platforms like Instagram, TikTok and WeChat and making sales via direct message.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Selling Fashion to the 1% During a Pandemic

From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.

How to Sell to Rich Kids

High-spending Gen-Z consumers are increasingly important to luxury retailers.

Chat-Based E-Tailer Threads Styling Targets Growth With Platform Strategy

The retailer — which sells on WhatsApp, WeChat, Instagram and other social platforms — has doubled its revenues since the start of the pandemic. Now it’s betting on a new service that allows independent personal shoppers to use its technology.

In This Article

Topics

Luxury

People

Sophie Hill

Organisations

Threads Styling

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.

LVMH Names Béatrice Goasglas CEO of Tag Heuer

Goasglas is set to head the luxury conglomerate’s biggest watch label after the sudden exit of former chief executive Antoine Pin in January.

Harrods Hasn’t Fully Reckoned With Former Owner’s Abuse, Victims Say

Harrods is still grappling with the dark legacy of former owner Mohamed Al Fayed’s serial sexual abuse, facing ongoing internal investigations, compensation negotiations and calls for greater accountability.

Behind Fashion Week Glamour, Argentina’s Textile Backbone Buckles

The country’s textile ‌sector has cut 16 percent of its workforce since 2023.

Exclusive: Nvidia and Antoine Arnault Are Betting on Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting

Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.

Bondholders Approve Saks Global’s Five-Year Business Plan

Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us