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Agenda-setting intelligence, analysis and advice for the global fashion community.

Burberry’s CEO Shake-Up, Explained

The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?
Burberry
Burberry’s long-standing mission to play at the top end of the market remains intact — to an extent, said chairman Gerry Murphy. (Getty Images)

On Monday,

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Further Reading

Does Burberry Have the Wrong Strategy?

The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.

Is Burberry a Victim of Its Own Strategy?

After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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