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Buccellati CEO Nicolas Luchsinger Is Doubling Down on Heritage in China

Buccellati joins the rush of top jewellery houses flocking to Shanghai with elaborate displays of heritage as it competes with rising local brands, with CEO Nicolas Luchsinger touting family involvement as ‘a big asset.’
Nicolas Luchsinger, chief executive of Buccellati
Nicolas Luchsinger was named chief executive of Buccellati in 2024. (Buccellati)

Betting on growing consumer interest in branded jewellery,

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Further Reading

Can Richemont Keep Up Its Winning Streak?

The Cartier owner has been luxury’s most dynamic conglomerate in recent years. But tariffs, high gold prices and a softening US market pose challenges. Plus, Burberry’s moment of truth and a preview of Paris Photo.

Opinion: Can Jewellery Continue to Outpace Fashion?

Jewellery has outperformed handbags in recent cycles, but with an unprecedented wave of new fashion designers set to unleash novel products, jewellery brands are set to face serious competition, writes Andrea Felsted.

About the author
Ming Liu

Ming Liu is a contributing writer at The Business of Fashion. Liu is a London based writer and speaker who specialises in luxury.

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