Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.
A general exterior view of the Brunello Cucinelli luxury fashion label store in Sloane Street, Knightsbridge on February 17, 2025 in London, United Kingdom.
Brunello Cucinelli sought to address concerns raised by a short seller on its third quarter earnings call. (Getty Images)

Brunello Cucinelli

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON