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Balenciaga to Open Paris ‘Couture Store’

The Avenue George V store will stock limited-edition pieces and act as a ‘gateway to couture,’ said CEO Cédric Charbit.
Balenciaga is opening a ‘couture store’ on Paris’ Avenue George V.
Balenciaga is opening a Paris "Couture Store" that will stock limited-edition items and act as a “gateway to couture," said CEO Cédric Charbit. (Courtesy)

It’s been a year since designer Demna’s

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Further Reading

The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

Can Balenciaga Modernise Couture?

Reviving Balenciaga’s haute couture operation has been a transformative experience for Demna Gvasalia, resulting in a democratic, gender-fluid collection that includes jeans and t-shirts. The designer sits down with Tim Blanks for an in-depth interview on the label’s ‘50th couture collection.’

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