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Balenciaga to Focus on Collections, Heritage Amid Continuing Controversy

The French brand will scale back on spectacle and focus on design after being accused of sexualising children, designer Demna told Vogue in the company’s first interview since the scandal last year.
Demna.
Demna, Balenciaga's creative director since 2015, is seeking to bounce back from a backlash to the brand's Gifting campaign. (Getty)
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BoF PROFESSIONAL

Balenciaga’s March show in Paris will be an “intentionally simple” event focused on showcasing clothes and aligned with the house’s heritage, creative director Demna told Vogue in an interview outlining the brand’s plans to move forward after being rocked by scandal late last year.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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