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Agenda-setting intelligence, analysis and advice for the global fashion community.

Balenciaga and Fortnite Are a Match Made in the Metaverse

The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.
Doggo in a Balenciaga x Fortnite hoodie. Fortnite.
Doggo in a Balenciaga x Fortnite hoodie. Fortnite.

Balenciaga and Fortnite have teamed up to bring the physical and virtual worlds closer together.

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