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At the Academy Awards, New Rules on the Red Carpet

The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?
Timothée Chalamet wears Louis Vuitton at the Oscars.
Timothée Chalamet wears Louis Vuitton at the Oscars. (Getty Images)

LOS ANGELES —

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