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At Art Basel, Lessons in Engaging Luxury Customers

Across its 53-year history, international art fair Art Basel has been quick to innovate, catering to a rapidly developing art market and its customers. Today, it is utilising its expertise to help fashion and luxury do the same.
The Saint Laurent “Sex by Madonna” exhibition at Art Basel Miami Beach 2022, commemorating the re-edition of Madonna’s 1992 book "Sex", photographed by Steven Meisel.
The Saint Laurent “Sex by Madonna” exhibition at Art Basel Miami Beach 2022, commemorating the re-edition of Madonna’s 1992 book "Sex", photographed by Steven Meisel. (Saint Laurent)
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