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Agenda-setting intelligence, analysis and advice for the global fashion community.

Armani: What’s Next for the Sleeping Beauty Mega-Brand?

Armani leaves a legacy of radical lightness, an all-encompassing vision for Italian elegance. Remaining independent will require his successors to restore that iconoclastic, globally minded approach at every level of the company.
Designer Giorgio Armani and models walk the runway during the Giorgio Armani Privé Haute Couture Fall/Winter 2024-2025.
Designer Giorgio Armani and models walk the runway during the Giorgio Armani Privé Haute Couture Autumn/Winter 2024-2025. (Getty Images)

Welcome to High Margin: Perspectives on creativity and business in the world of luxury — from fashion and watches to art, wellness, travel and more — from BoF’s chief luxury correspondent-at-large.

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Further Reading

Giorgio Armani’s Multi-Dimensional Legacy

Herald of soft masculinity, outfitter of the working women’s revolution, the designer who dressed New Hollywood… Armani made a titanic impact on fashion and society, writes Angelo Flaccavento.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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