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After A Deal That Wasn’t, Bally Tries To Get Back on Track

The Swiss shoemaker owned by JAB Holdings is opening three new flagships, hoping the time is right for its classic style.
Swiss luxury brand Bally is trying to get re-energise its business after a deal with China's Ruyi fell through. Courtesy.
Swiss luxury brand Bally is trying to get re-energise its business after a deal with China's Ruyi fell through. Courtesy.

You’d be forgiven for thinking Bally was a Chinese-owned brand. In 2018, much fanfare was made of the news that textile group Shandong Ruyi was acquiring the Swiss luxury shoemaker from JAB Holdings as part of an attempt to become the “

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