Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Fashion Brands Strike Gold This Diwali?

Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Gauravi Kumari, the titular princess from the royal family of Jaipur and Jimmy Choo brand ambassador, fronted the brand’s limited edition Diwali collection campaign.
Gauravi Kumari, the titular princess from the royal family of Jaipur and Jimmy Choo brand ambassador, fronted the brand’s limited edition Diwali collection campaign. (Jimmy Choo)

Global brands are pulling out all the stops to woo wealthy Indian consumers this Diwali season.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.


Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON