Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

Why Senegal Is on Global Fashion’s Radar

Dakar’s reputation as a regional fashion hub has persuaded brands like Tommy Hilfiger and Hugo Boss to expand to the capital of the West African nation as it upgrades its retail infrastructure.
Senegal’s reputation as a regional fashion capital keeps global brands investing in the West African country as it undergoes a retail renaissance.
One reason international brands are attracted to Senegal is the local fashion culture which has been nurtured by industry leaders such as Adama Ndiaye, founder of Dakar Fashion Week. (Getty Images)
By
BoF PROFESSIONAL

When brands draft their expansion plans for West Africa, market size is not the only factor to consider before mapping out a retail footprint. Though it is often overshadowed by regional heavyweights Nigeria, Ghana and Côte d’Ivoire, Senegal has been quietly attracting global brands for over a decade thanks in part to its vibrant fashion culture

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Africa’s $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

In South Africa, More Evolution than Revolution

A year after the death of Nelson Mandela and two decades since the end of apartheid, South Africa’s fashion market holds up a skewed mirror to its vibrant and incredibly complex society.

About the author
Kingsley Kobo

Kingsley Kobo is a contributing writer at The Business of Fashion. Kobo is a writer based in Côte d’Ivoire who covers African fashion, business, environment, and culture.

In This Article
Topics
Location

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.

Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.