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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Next in Shapewear? Look to Latin America.

Brands from Colombia and Brazil have earned a reputation as global leaders of the shapewear category prompting demand for their meticulously made girdles in spite of the pandemic.
Brazilian singer Anitta in the Hope lingerie campaign. Hope.
Brazilian singer Anitta in the Hope lingerie campaign. Hope.

Before earning the nickname ”queen of the girdle,” Carolina Sandoval remembers a time when fans and peers criticised her for posting social media photos of herself wearing waist trainers.

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