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Agenda-setting intelligence, analysis and advice for the global fashion community.

Vivy Yusof: The Modest Fashion Mogul with Billion-Dollar Ambitions

The Malaysian entrepreneur has many of the traits needed to go big and go global but faces challenges in a modest fashion market that is as complex as it is diverse across the Muslim world.
Vivy Yusof.
Vivy Yusof shot by Amanda Fordyce for BoF. (Amanda Fordyce)

Vivy Yusof has come up with an ingenious way of upstaging anyone who fancies themself a ‘natural-born entrepreneur’. The Malaysian businesswoman jokes that when she was still in the womb, waiting for those nine long months to pass, she often pleaded with her mother: “Come on, get me out of here, I need to register my company.”

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