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Agenda-setting intelligence, analysis and advice for the global fashion community.

Capturing Fashion’s Growth Potential in the Middle East

Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says Patrick Chalhoub, group president of Dubai-based luxury goods company Chalhoub Group, in this State of Fashion 2023 interview.
Group president Patrick Chalhoub and a Level Shoes store.
Group president Patrick Chalhoub and a Level Shoes store. (Chalhoub Group)

When scanning the globe to identify growth opportunities in the year ahead, most fashion executives responding to the BoF-McKinsey State of Fashion 2023 Survey

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Further Reading

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

About the author
Janet Kersnar
Janet Kersnar

Janet Kersnar is Executive Editor at The Business of Fashion. She is based in London and oversees long-form content, including Case Studies and Reports.

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