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Sequoia Capital China Acquires Majority Stake in We11done

The deal will help Seoul-based We11done to accelerate growth of its direct-to-consumer business across China, Europe and the US, BoF can reveal.
We11done co-founders, Hyejin Jung and Dami Kwon.
We11done co-founders Jessica (Hyejin) Jung and Dami Kwon are also behind the Seoul-based concept store Rare Market. (We11done)

Buzzy South Korean contemporary brand We11done is Sequoia Capital China’s latest fashion bet, following investments in

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