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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Ronald Lauder Encouraged Trump to Pursue Greenland

The cosmetics scion and friend of the US president has long harboured business interests in the Danish territory and its cache of ‘rare earth minerals,’ according to The Guardian.
Ronald S. Lauder
“Trump’s Greenland concept was never absurd – it was strategic,” Lauder wrote in the New York Post. (Ronald S. Lauder Foundation)

One day during his first term, Donald Trump summoned a top aide to discuss a new idea. “Trump called me down to the Oval Office,” John Bolton, national security adviser in 2018, told the Guardian. “He said a prominent businessman had just suggested the US buy Greenland.”

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