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Adidas, H&M and ASOS Cargo Aboard: One Ship’s Voyage to Avoid the Red Sea

Responding to the prospect of a months-long crisis, companies are already combining air, rail and sea shipping, ordering goods earlier and using factories closer to home.
Fashion brands are a key driver of demand for green shipping fuels, according to shipping group Maersk.
Ships carrying retail merchandise had to navigate around Africa’s Cape of Good Hope, after Maersk paused sending vessels to the Suez through the Red Sea. (Shutterstock)
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BoF PROFESSIONAL

When the Maersk Tanjong set sail from Thailand on Dec. 2, headed towards the Suez Canal to reach the US East Coast, it was carrying cargo for retailers and clothing brands including Walmart, H&M, Adidas and ASOS, import and shipping data shows.

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Further Reading

Op-Ed | Retailers Can Manage Red Sea Shipping Delays — for Now

The majority of mass-market fashion is sourced from China, the Indian subcontinent and Southeast Asia and shipped abroad. (Zara-owner Inditex SA manufactures about 60 percent of its products close to its headquarters in Arteixo, in northern Spain, and flies in garments made elsewhere.)

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