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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Michael Jordan's Eight-Year Trademark Battle in China

Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
In 2006 Michael Jordan posed with Andrea Kick of Deutsche Kinder-und Jugend Stiftung and German actor Oliver Koritke at Nike Town Berlin in Germany | Source: Getty Images
By
  • Casey Hall

SHANGHAI, China —

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